A Case Study in Recruitment & Retention

Hodge is a performance-driven logistics and material handling company that delivers smart,

efficient ways to approach the many layers that go into the development and execution of

the supply chain. Hodge is a 60-year-old company operating in 24 locations across five

States.

THE CHALLENGE

Hodge wanted to improve their employee recruitment and retention strategies in order to 1)

reduce churn, 2) build stronger brand buy-in, and 3) improve the new employee experience.

Through a custom Innovation Works® recipe, Hodge was able to leverage the collective

intelligence of more than 55 employees to identify key areas where recruitment and

retention could be improved. Participants in the process included a diverse mix of

employees, including new hires, long-time veterans, hourly, salaried, entry-level, and c-suite.

Through a team-based process, employees narrowed in on the first day and 30-day

experiences as key inflection points that could move the needle on employee retention.

They developed, refined, and pitched ideas, evaluated implementation results, iterated

concepts, and continually applied Innovation Works® strategies to create value.

“We found a lot of opportunities to improve our initial impression for new hires through this

process. As a result of these sessions, we’ve implemented a new orientation process that

creates opportunities for employee feedback and makes them feel like a part of the family

right from the start.”

- Jordan Fullan, VP Human Resources

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