A Case Study in Recruitment & Retention

Hodge is a performance-driven logistics and material handling company that delivers smart,
efficient ways to approach the many layers that go into the development and execution of
the supply chain. Hodge is a 60-year-old company operating in 24 locations across five
States.
THE CHALLENGE
Hodge wanted to improve their employee recruitment and retention strategies in order to 1)
reduce churn, 2) build stronger brand buy-in, and 3) improve the new employee experience.
THE SOLUTION
Through a custom Innovation Works® recipe, Hodge was able to leverage the collective
intelligence of more than 55 employees to identify key areas where recruitment and
retention could be improved. Participants in the process included a diverse mix of
employees, including new hires, long-time veterans, hourly, salaried, entry-level, and c-suite.
Through a team-based process, employees narrowed in on the first day and 30-day
experiences as key inflection points that could move the needle on employee retention.
They developed, refined, and pitched ideas, evaluated implementation results, iterated
concepts, and continually applied Innovation Works® strategies to create value.
THE RESULTS
“We found a lot of opportunities to improve our initial impression for new hires through this
process. As a result of these sessions, we’ve implemented a new orientation process that
creates opportunities for employee feedback and makes them feel like a part of the family
right from the start.”
- Jordan Fullan, VP Human Resources
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